WHERE ARE THE KENYAN HUSTLERS?

Here's a real gem of a story which the Kiss/Classic Business News Editor, Solomon Kirimi, wrote earlier today.

It has that simple, down to earth, common-man appeal by virtue of not only being simply written; -- but also being simple to understand and take in, with a dash of humor on the side.

I reproduce it here for your consumption.

Regardless of how you look at it, from the sheer size of advertising spending to the size of television audiences; -- the Olympics are the single largest sporting events in the world. It comes only once every 4 years, and they present an opportunity for a quick buck for astute business people.

However; -- much as Kenyans are regarded as the ‘hustlers’ off East Africa, it seems the business aspect is not ticking with the normally aggressive business lot. Not even T-shirts or caps are visible on the streets as was the case when the FIFA World Cup was underway in Germany just 2 years ago.

Back then merchandise flooded the market before, during and after the event.

Unlike soccer; -- Kenya performs better that any other African states in the Olympics, but still merchandise branded with names of Kenyan stars will not grab local fans attention; -- even though most of them will be busy signing autographs in Beijing.